You’ve heard of SaaS, PaaS, IaaS — but have you tried MaaS? It’s the hottest trend: selling meetings as a service.
Book an hour, talk about nothing, and invoice for “strategic alignment.”
Developers hate meetings, but MDD loves them — because nothing generates revenue like charging for time you’d waste anyway.
Meetings have long been treated as an unfortunate side effect of collaboration — a sort of workplace tax you pay for having coworkers. But with MDD, we flip the paradigm: meetings aren’t a cost, they’re a product. Why waste an hour talking when you can sell that hour as “strategic consultation”? Your calendar becomes a monetization engine. Congratulations, you are now AWS but for calendar invites.
In Meetings-as-a-Service, the content of the meeting is irrelevant. Whether you discuss Q4 OKRs or your cat’s dietary issues, value is generated the moment the session starts billing. This is the purest form of passive income: active conversations. Developers may groan, but your accountant won’t.
And the best part? You can scale MaaS horizontally. Add more calendars, hire more talkers, introduce premium meeting tiers — “Pro Syncs,” “Enterprise Standups,” “Async Alignment Sessions.” By the time competitors launch new features, you’ve already launched a meeting marketplace. Innovation has never been this boring or profitable.