How MPU should be the new MAU

MPU – Monthly Paying Users
MAU – Monthly Active Users

When building software products and talking about important metrics, you can always hear them talk about monthly active users. But what use do you have from having lots of monthly active users if they don’t pay anything and you have zero revenue from it?

That is why we are suggesting and using new metric, one metric to rule them all: monthly paying users or MPU.

As you can tell, MPU can be calculated more easily than MAU and MPU is more important metric than MAU. If one user pays you something during some month it gets calculated in total MPU, there is no crazy complicated logic to see what it means that user is active or not.

Simple, beautiful and building revenue!